Two separate published marketing news stories
Two separate published marketing news stories
Find two separate published marketing news stories, from different reputable sources, concerning different brands/organisations and on different aspects of marketing. The stories should be dated on or after 1 May 2016. Discuss and analyse the stories using appropriate marketing terminology, definitions and concepts, and applying marketing frameworks, tools etc. if/where relevant. The analysis should be your own, not simply reproducing analysis contained within the news stories. You should limit your analysis to no more than three main aspects of the story.