1.“Change is the only constant”, which says the company should keep on changing the variants and test of its consumers to gain traction of old as well new consumers on board. However, the company might need to face challenges or risk for changing the package for Tic Tac product because the company’s existing consumers are quite familiar with the current packaging. As a result, they are likely to switch to other products in case they won’t find the same style and design going forward.

2. The product is primarily targeted to the youngsters within a range of 25-35 years. However, it is not necessary that its target consumers fall only within this range, the target consumers may change in case if the product is changing its variance, packaging, and test.

3. The company needs to conduct a market research based on the package, which the company is planning to roll out in the market. In this research, the company needs to give away free samples to its existing consumers in order to determine whether the new package is actually fitting the right consumers.