Sperry/MacLennan Architects and Planners of Marketing Research

Sperry/MacLennan Architects and Planners of Marketing Research

Resources: Case 3-2: Sperry/MacLennan Architects and Planners of Marketing Research(Aaker, Kumar, & Day): SEE ATTACHMENT!!

Write a 2-3 page case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis:

• Describe the situation discussed in the case.
• Identify the key issues for the organization in your selected case.
• Discuss possible ways the organization might address these issues.
• Based on your analysis of the case, explain the value of market research in the global community.

Format your paper consistent with APA guidelines.