Scenario Analysis of the fast moving consumer goods distribution landscape using the product category of beautycare by L’oreal

Scenario Analysis of the fast moving consumer goods distribution landscape using the product category of beautycare by L’oreal

1) Read the two articles on scenario analysis.
2) Apply the scenario technique to the fast-moving consumer goods distribution landscape (limit yourself to the product category of beautycare as illustrated in the L’Or�al session). How will the German landscape of shoppers and retailers present itself to companies such as L’Or�al in 2025?
3) Which approach of the customer interface do you recommend to beautycare suppliers such as L’Or�al in response to your main scenario?