Resistance & Communication in McDonald’s
Resistance & Communication in McDonald’s
Using the organization that your instructor preapproved, diagnose the organization’s level of resistance and construct a solid communication plan. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a maximum of a five to seven (5-7) minute dynamic video on the topics detailed below. Alternatively, you may submit a four to six (4-6) page paper instead of the video submission.
Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.
Once you are ready to upload your video to Blackboard, click here to view the “Student Video Assignment Submission” video tutorial in the “Creating a Presentation for Your Course” playlist.
Please use the following naming convention in the popup window for your video once it is finished uploading:
Prepare and present a video that is a maximum of five to seven (5-7) minutes OR write a four to six (4-6) page paper in which you:
- Diagnose the reasons for resistance to change.
- Interpret the potential causes of resistance in the organization. Identify and describe three (3) potential causes of resistance to your change plan. Identify and describe three (3) potential sources of resistance to your change plan.
- Create a plan for minimizing possible resistance to your change management plan.
- Elaborate on the relationship between resistance to change and communication.
- Evaluate three (3) communication strategies.
- Recommend one (1) communication strategy that would be applicable to your organization. Diagnose why this communication strategy is best for your organization.
- Create a solid communication plan for your change initiative.
- Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other similar Websites do not qualify as academic resources.
Note: If you choose to submit a video presentation, please also submit a one (1) page summary of your presentation.
If you choose the written paper, your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
- Evaluate strategies for communicating change.
- Evaluate the reactions to change including identifying signs of resistance and approaches to managing it.
- Evaluate strategies for communicating change.
- Use technology and information resources to research issues in managing organizational change.
- Write clearly and concisely about managing organizational change using proper writing mechanics.