Overview of cultural issues in Country
- Go to the “Market Research Library” section of the United States of America’s Department of Commerce’s Website, located at http://www.buyusainfo.net/adsearch.cfm?search_type=int&loadnav=no. On this page there is a portal for free international market research on countries. Select one (1) country from the “Country” drop-down menu. Choose one (1) that you would like to do business in or travel to. Do not change any other field within marketing research portal. Click the “GO” button.
- This will bring you to a Country Commercial Guide for the selected country. Click on the link for the Country Commercial Guide. If no Guide exists for that country, choose a different country. Note: Some reports will require an email to download if you want the actual free report.
- Identify the country you have chosen, and provide a brief overview of the cultural issues you see in the Country Commercial Guide. Suggest the main strategies that you would use to assist you in promoting products through a sales team. Determine whether or not these strategies could be supported on a multiplatform level. Speculate on the major risk issues (e.g., bribery, theft, etc.) involved with using a sales team to promote the product and recommend one (1) strategy to handle each of the issues you identified.
