Why nostalgic marketing campaigns have become so prominent today

 

For this assignment, you have below and write a (1700-2000) word essay.

 

Question 1: “Only 90s kids will remember…”

Nostalgia is playing an increasingly important role in marketing strategies targeting generation Y and generation Z markets. Why do you think nostalgic marketing campaigns have become so prominent today? Discuss the relationship between nostalgia and emotion by drawing on consumer behaviour concepts including the affective decision-making process. Use one contemporary example (case study) of a nostalgic marketing strategy or campaign to justify your argument. This may include, for example, a specific retro game re-release, movie and television series re-make, or ‘old-school’ themed entertainment venue including a bar or restaurant.

 

Please make sure you read the file containing a rubric which lists criteria how this assignment will be marked. It is important to read this file to know about the evaluation criteria and expectations. Furthermore, please read the check list to know about the font size, referencing, etc.

Please note that you need to submit this work online through the Canvas site. Please also note that you should submit your work to URKUND (to make sure there is no text matching problem and to check your referencing) well before you officially submit it for marking. Please bear in mind that I don’t give a second chance to anybody with high URKUND report, and the reports will be sent directly to Associate Dean of Education Office for further investigation. As a student from University of Canberra you are responsible to familiarize yourself with UC policies about misconduct including plagiarism.