Marketing research on a destination or company

Marketing research on a destination or company

  • Students will conduct a marketing research on a destination or company (such as restaurant, hotels, airlines, travel agency etc.) of your choice, within the Hospitality or Tourism Industry.
  • Be sure to include the following information on the company in your Paper:
  • ü  Using APA format (5 pages in length, not including cover, abstract and reference pages)
  • ü  Issue or Problem with their Marketing
  • ü  Tatarget Market
  • ü  History of the Company (how did it start? Concept etc.)
  • ü  Analysis of the Micro environment
  • ü         Analysis of the Macro environment
  • ü  Solutions to the Marketing Problem