Marketing Project about Spice Cafe

Marketing strategy: Describe your market segmentation approach (variables used for

segmentation) and its results, describe the segment or segments you have decided to target, the reason

for your decision to target those segments, and how you believe the client should position and present

itself/its projects to each target market. This part includes:

** Market segmentation and targeting: Detailed target market description

**Brand positioning strategy/Unique Selling Proposition – with chosen target audience(s).

-Marketing mix strategies: This section describes your marketing mix strategy (product, pricing,

promotion, and distribution strategies) to create the desired and proposed positioning for the client

and its products/services.

** product

**price

** promotion

**distribution