Marketing – Pricing Strategies

Requirements:

An original response that specifically addresses the topic/assignment, superbly incorporates and applies material learned, application of at least 3 chapter concepts (indicated with underline), critical thinking, evidence of understanding (7 points possible)
P Professionalism, grammar and inclusion of all components (2 points)
2 APA references (1 point)
1-2 pages…. the closer to 2 the better.

Homework:

Search Pricing strategies
Pick your favorite pricing strategy – Ex.. penetration pricing, psychological pricing, economy pricing, price skimming, product line pricing, optional product pricing, captive product pricing, product bundle pricing, promotional pricing, or premium pricing.
Find a brand/product.
See how that pricing strategy is being used.
Why is it working or why is it not? Plus anything else that comes to mind on the marketing pricing strategy for the product.