Marketing – Pricing Strategies
Marketing – Pricing Strategies
Requirements:
- An original response that specifically addresses the topic/assignment, superbly incorporates and applies material learned, application of at least 3 chapter concepts (indicated with underline), critical thinking, evidence of understanding (7 points possible)
- P Professionalism, grammar and inclusion of all components (2 points)
- 2 APA references (1 point)
- 1-2 pages…. the closer to 2 the better.
Homework:
- Search Pricing strategies
- Pick your favorite pricing strategy – Ex.. penetration pricing, psychological pricing, economy pricing, price skimming, product line pricing, optional product pricing, captive product pricing, product bundle pricing, promotional pricing, or premium pricing.
- Find a brand/product.
- See how that pricing strategy is being used.
- Why is it working or why is it not? Plus anything else that comes to mind on the marketing pricing strategy for the product.