Marketing Communications 8 Discussion “Ethics and Regulation”

Marketing Communications “Ethics and Regulation”

Question A:

Now that you’ve learned so many new things about marketing, this week’s discussion is an opportunity for you to review and reflect on the concepts and lessons coveredin the past eight weeks.

What were the two most important things you learned? Which lesson was the most difficult to grasp? Why? What topic would you like to learn more about? Why? Question B:

Locate an example of a questionable advertising (ie: junk food for children). Explain why it is “questionable” Do you see it as ethical or not? What regulations apply to this situation? As a owner/manager/leader what would you do?