Why it is a marketing challenge to provide customers a quality product at a low price
Why it is a marketing challenge to provide customers a quality product at a low price
1.Briefly explain why it is a marketing challenge to provide customers a quality product at a low price. Provide an example to help explain your answer.
2.Before a company chooses a distribution channel for a product, what is the most important factor a company should consider? Briefly describe why you chose that factor.
3.A low involvement purchase decision is a routine purchase that poses little risk to the consumer. Name a product that you purchase that is a low involvement purchase, such as trash bags. As the marketing manager for a company that sells the product, briefly explain how you would stimulate consumers to change from their preferred brand to your company’s brand.