Market Segmentation Analysis and a Value Proposition

Market Segmentation Analysis and a Value Proposition

Create the Value: Market Segmentation Analysis and a Value Proposition

Your company has decided to explore the possibility of developing a new retail brand aimed at a specific target market. Please prepare a report that would form the basis of a planning discussion with your senior marketing managers. The term retail brand refers to a retail store concept, as opposed to a manufacturer’s product or

service brand – the retail company is the brand – like Target, GAP or Victoria’s Secret.

Your report should include a detailed analysis of a potential market segment and a description of the proposed value proposition. Your report should be about 1,000–

1,250 words and include a minimum of three references. Please use the APA format for your paper and references. Please include the following sections:

1. Brief Description of the proposed retail brand concept

2. Potential Market Segment

Identify the characteristics of your potential target market. The figure from the Week 2 lecture is helpful – you may also include other variables that you consider relevant. You also need to estimate the size of your target market and the revenue potential.