Introduce a business in Lima, Peru (south America)

Introduce a business in Lima, Peru (south America)

Create a project in APA Format for International Marketing class, to introduce a business in Lima, Peru (south America). My idea was to create a business like a gym, more or less with the orange theory idea. I need to epalin how i am going to posicion and make it different from the others, mission, vision, introduction

Need to analyze and research:

External Market environment

customers

company

competitors

Swot analysis

Differentiation

Product, place, price , Promotion

Explain culture, economy and everything necessary to be able to open there and create a profitable business in Lima Peru.