Google Inc: Buy, Sell, or Hold?

Google Inc: Buy, Sell, or Hold?

Practice your business strategy skills as you consider “Google Inc: Buy, Sell, or Hold?” Then join the discussion forum to share your analytical insights on the following five in about 100 words each:

• If you were to prepare an environmental analysis, what are the major trends impacting Google’s industry? What are the growth prospects for Google’s core business?
• Do you think Google’s industry is a competitive market, in the technical sense? Does Google have a sustainable competitive advantage in internet search?
• Would you recommend investing in Google? Why or why not?