The External Marketing Environment in the Global Marketplace

External Marketing Environment in the Global Marketplace

Assignment 4 Scenario:

The car sharing business has grown in popularity throughout the world in densely populated

major city centers. As the new marketing associate for U Drive Transport, you are tasked with

conducting a thorough environmental scan of the global marketplace to identify and analyze any

opportunities or threats to the company, brand, and the product. To familiarize yourself with the

car sharing industry, visit the websites of a few direct competitors of the company:

● Perform a search for “car sharing” on the Internet and look at two other competitors.

Directions for Executing this Assignment:

To complete this Assignment, respond to the following checklist:

 Watch the video on U Drive Transport: Click Here

 Download and complete the Environmental Analysis Template located on the Resources

Icon.

Directions for Submitting this Assignment:

Review the grading rubric below before beginning this activity. For additional help with

your writing and APA citation, please visit the Kaplan University Writing Center accessed

in the home area of this course. Compose your Assignment as a Microsoft Word document

and save it as (Example: TAllen-MT219 Assignment-Unit 4.docx). Submit y