Evaluating the Chrysler-Fiat auto alliance in 2012

Evaluating the Chrysler-Fiat auto alliance in 2012

What is the report about? It should include a short intro about the case, what management theories you will use to critically analyze the case.
– Use the following management theories: Discuss the dynamics of alliances and cross-border mergers and perform an industry analysis (global auto industry)

Body:
– The Case Questions ( Found in the attachments file name “case.pdf“, last page, 5 questions) you have to answer them and discuss.
– Critical analysis of the case using the management theories mentioned in the intro and the main findings.

Recommendations:
– What are the ways to overcome the weaknesses of the alliance between Fiat-Chrysler ?
– What could’ve been done better to improve this alliance?

References and citation:
10 journal articles
Harvard Style