Establish the Need for Marketing Research

Establish the Need for Marketing Research

Final Assignment Marketing Research Exam Type 2 In groups of maximum 3 students perform a Marketing Research for a company of your choice.

Follow the 11 steps as indicated below:

Step 1: Establish the Need for Marketing Research

Step 2: Define the Problem

Step 3: Establish Research Objectives

Step 4: Determine Research Design

Step 5: Identify Information Types and Sources

Step 6: Determine Methods of Accessing Data

Step 7: Design Data-Collection Forms

Step 8: Determine Sample Plan and Size

Step 9: Collect Data

Step 10: Analyze Data

Report writing guidelines The Assignment should follow the report writing guidelines as described in the EEG. The word limit is 3000 (10% margin). Font Type: Arial Font size: 11 Assignments should be uploaded in editable files i.e. Word Excel etc. .