Establish the Need for Marketing Research
Establish the Need for Marketing Research
Final Assignment Marketing Research Exam Type 2 In groups of maximum 3 students perform a Marketing Research for a company of your choice.
Follow the 11 steps as indicated below:
Step 1: Establish the Need for Marketing Research
Step 2: Define the Problem
Step 3: Establish Research Objectives
Step 4: Determine Research Design
Step 5: Identify Information Types and Sources
Step 6: Determine Methods of Accessing Data
Step 7: Design Data-Collection Forms
Step 8: Determine Sample Plan and Size
Step 9: Collect Data
Step 10: Analyze Data
Report writing guidelines The Assignment should follow the report writing guidelines as described in the EEG. The word limit is 3000 (10% margin). Font Type: Arial Font size: 11 Assignments should be uploaded in editable files i.e. Word Excel etc. .