Environmental factors impacting marketing for EduTot, an educational toy company
Environmental factors impacting marketing for EduTot, an educational toy company
As a consultant for EduTot, an educational toy company, you have worked with marketing experts in similar industries and concluded that exporting is the best marketing strategy for a company starting in the international arena. Also, based on the amount of unsolicited inquiries you received in the past 5 years, extensive gathering of business media reports, and analysis of political risk reports, you determined the following countries had the greatest potential to accept the product: Spain, Ireland, France, Morocco, and Venezuela.
- Your first task is to analyze the environmental factors impacting marketing in each of the countries and report the following information to the vice president:
- population demographics
- social and cultural consumption values
- trade agreements with the United States
- economic performance measures
- marketing infrastructure
- Create an Excel spreadsheet that addresses the environmental factors impacting marketing each of these countries.
- Then, write a 1 to 2 page paper that explains on your analysis of the information above. Justify your analysis with data and qualified information.