Oreo marketing campaign
Inside Oreo’s Adorable Triple Play for Father’s Day: https://www.adweek.com/news/advertising-branding/inside-oreos-adorable-triple-play-fathers-day-150183
Behind The Scenes Of Oreo’s Real-Time Super Bowl Slam Dunk: https://web.a.ebscohost.com.mylibrary.wilmu.edu/ehost/detail/detail?sid=c0f2b28b-72fb-4aa2-9fd6-3246117ca75a%40sessionmgr4008&vid=0&hid=4101&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=85349932&db=bth
Brand Genius 2012: Lisa Mann, Oreo How do you eat your Oreo? Lisa explains: https://genius504.rssing.com/browser.php?indx=11035348&item=9
For Oreo Campaign Finale, a Twist on Collaboration: https://www.nytimes.com/2012/09/25/business/media/oreos-daily-twist-campaign-finale-enlists-consumers.html?_r=1
Cookie time: https://archive.indianexpress.com/news/cookie-time/809761/
What were the target market(s)?
Which of the 4 communication objectives (pg. 565) do you think were met? There may be more than one. Support your answer with examples from the campaign.
Provide an example of how the communication channels were effectively integrated.