Discuss what a marketing plan is and is not

Develop a 1,050-word marketing plan discussion which includes the following:

Discuss what a marketing plan is and is not.
Examine the elements that should be included in a marketing plan.
Examine the importance of a marketing plan.
Discuss how a marketing plan can be applied to a new product launch.
Discuss ways to determine goals, strategies, tactics, and objectives for a new marketing plan.

Cite a minimum of three scholarly references in addition to the text.

Format the paper consistent with APA guidelines.