A Customer-Driven Marketing Strategy

A Customer-Driven Marketing Strategy

Download the 5-step critical-thinking matrix and consider the questions concerning:
Step 1: Identify the problem(s) and uncertainties based on the assigned problem.
Step 2: Obtain information on the matrix.
Step 3: Make predictions about the future on the matrix.
Step 4: Make decisions by choosing among the alternatives on the matrix.
Review the Sample Business Brief.
Review the previous assignment to build on the new one.
Write a 2- to 3-page business brief that builds on the marketing plan for your innovative product(trendy shave) by integrating the marketing concepts learned in this week. Please note, this brief should focus on Week 2: Design a customer-driven marketing strategy.

Make any revisions to last week’s assignment that are needed to continue to build your marketing plan.
Integrate the relevant concepts from this week’s assignments into your 2-3 page brief due this week.
Also, begin each week’s business brief with a brief 1-2 sentence reminder of your innovative product idea.