What are the components of the marketing strategy for the bumper jacks that they currently sell?

1. What are the components of the marketing strategy for the bumper jacks that they currently sell? (see text’s definition of the components of a Marketing Strategy before answering)

2. Contrast Quality Iron Castings’ current bumper jack marketing strategy with the proposed marketing strategy that would be required for the hydraulic jacks.

3. Do a simple SWOT analysis of the firm. (See definition of a SWOT analysis in text before answering.)

4. Would the hydraulic jacks represent a good marketing opportunity for the firm? Please support your answer.