Business Plan Market

Business Plan Market

Task:

A report based on the application of ‘approximately half’ of the ‘7 Domains feasibility model’ by Mullins, (2011), concentrating on the market side of the model, initially.

 

Following a supplied template from the next page, you will produce a maximum of 1,800 in word count.

Diagrams, illustrations, charts and tables are NOT word counted.

 

The ONLY appendices will be to present the financials, therefore you will need to  import/cut & paste from excel into this document.

 

Harvard in-text referencing is required appropriately throughout this report.

 

 

Difficulty levels :

Green – Low, Orange – Medium, Red – High.

Groups will allocate sections by ability within the team. Ability might be matched with section color.

Green sections because of their less challenging expectations will need to have the highest quality delivery vs. the more challenging Orange sections which will in turn require a higher qualitydleivery than the most challenging Red sections. However in this specific assessment, it will not be possible for an individual to be responsible for a green section alone.

 

Managing risk :

+ You have the opportunity to work as individuals on individual sections in the group assessment. You can own your own section fully and be graded on that, gaining your grade based on your own more independent achievements.

However, you still need to interdependently understand what other team members are writing in their sections as there is much in the way of cross-paper integrated thinking of data/research, and to ensure team paper submission consistency.

 

+ You have the greater opportunity in being a fully collaborative team and all sections can be owned by all team members in the group. You will still receive an individual grade but it will be the same as everyone’s in the team, reflecting the entire collaborative nature of the paper and team and you will be awarded for this collaboration in your grade(s).

 

Idea/Business Name:_________________________________________________

 

 

Student names as they APPEAR on Regent’s eVision:

 

 

 

 

 

Business Plan – Market
 

1.0  Introduction

1.1  The business idea’s brief description.

 

1.2  Business core, formal and augmented product & service analysis.

 

1.3  Business set-up structure: tall/flat personnel, titles, research & business skills and company legal description.

 

1.4  Brief investment outlay description of stakeholders and stakes plus evidence of further cash injections, e.g. subsidies and/or crowd funding.

 

1.5  Initial Mission (1-2+ years) statement.

 

                  1.5.1 Three objectives & subsequent strategies per objective.

 

1.6  Potential Vision. (3-5+ years) statement.

 

                  1.6.1 One objective & subsequent strategies.

Name of Individual Student(s) Responsible :     
 

2.0 Macro Market

 

2.1 Maximum, scalable market size, market value and growth trends (quant’ and qual’).

 

2.2 Prioritized PESTEL trends and influences on the macro market.

Name of Individual Student(s) Responsible :
 

3.0 Micro Market

 

3.1 Focused target market size, value (quant’ and qual’).

 

3.2 Segmentation analysis, Geographic, Demographic, Psychographic & Behavioral (‘cold’ data).

 

3.3 Target profiles/personas/pen portraits (‘warm’ data).

 

3.4 Positioning : Micro start-up mapping in relation to specific product ‘attributes’ from previous s. 1.2 in combination with consumer/user perceptions on the competitors.

Name of Individual Student(s) Responsible :
 

Financial Summary Notes

a)    Up to £10k OR up to £100k investment outlay plus additional sourced subsidies?

 

b)    Cash Flow by month, for 1 year (excel spreadsheet).

 

c)    Break-Even Point (BEP) Analysis.

 

 

 

Name of Individual Student(s) Responsible :
 

  • Conclusion applied through TOWS/SWOT.

 

  • Numbered/bullet-pointed Recommendations.
Name of Individual Student(s) Responsible :
 

  • References/Bibliography.
  • Contract.
  • Evidence of meetings, both face-to-face and online.
All responsible, however please name those who did NOT contribute to the team standards:

 

 

  • Additional responsibilities of leadership, presentation quality and editing.
Name of Individual Student(s) Responsible worth up to 8% extra to the individual grade:

 

 

  • Full group/team collaboration across the paper.
All responsible and worth up to 5% extra on the overall paper grade and added to the individual grades.