What a business needs to know about ROIs, KPIs and Web analytics

What a business needs to know about ROIs, KPIs and Web analytics

• Recommend at least one (1) way a business with which you are familiar could use social media / buzz marketing to increase sales and awareness (e.g., social media awareness) of your products.
• Give your opinion on what a business needs to know about ROIs, KPIs and Web analytics.