Marketing research on a destination or company
- Students will conduct a marketing research on a destination or company (such as restaurant, hotels, airlines, travel agency etc.) of your choice, within the Hospitality or Tourism Industry.
- Be sure to include the following information on the company in your Paper:
- ü Using APA format (5 pages in length, not including cover, abstract and reference pages)
- ü Issue or Problem with their Marketing
- ü Tatarget Market
- ü History of the Company (how did it start? Concept etc.)
- ü Analysis of the Micro environment
- ü Analysis of the Macro environment
- ü Solutions to the Marketing Problem