JD.com CEO’s Challenge
JD.com CEO’s Challenge
Strategic Direction: JD.com CEO’s Challenge
- Characterize the marketplace and direct sales business models in e-commerce. Which model offers a bigger potential for growth? Why?
- What threats did JD.com face? How would you rank/prioritize them?
- Why did Alibaba want to build a nationwide distribution network? Does this initiative make sense to you? What advantages or disadvantages does JD.com have relative to Alibaba?
- How do you find the four future development directions of JD.com (e-commerce, logistics, big data, and online financial platforms)? Does JD.com enjoy any competitive advantage in these four directions?
- What were the strategic alternatives for JD.com? What would you recommend to Richard Liu?