Find a consumer who is extremely loyal to a brand-name product

Part 1: Primary Research and Text Application

Find a consumer who is extremely loyal to a brand-name product. The person can be a family member, friend, classmate, or other:

Analyze the interview using the brand equity and brand positioning concepts from your text.

Part 2: Secondary Research in the Databases

Next, research the brand using its Web site and articles, full-text databases to address how the brand does the following:

Identifies market segments and targets
Developed its brand equity over time
Positions itself in the market
This section of the assignment requires the use of articles from the full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or reference books. The most popular databases in marketing are: ABI Inform Global, Academic Search Premier, and Business Source Premier. This section of the paper should be at least 2 pages in length.
Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA. The paper should be written in third person; this means words like I, we, and you are not appropriate. The use of direct quotes is discouraged but may be used sparingly in appropriate situations.Your assignment should contain a cover page, an abstract page, and a reference page (in addition to the body). The body of the paper should be 4–5 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 7–8 pages in length.