Customer analysis, competitor analysis, branding, marketing communication

Customer analysis, competitor analysis, branding, marketing communication

Collaboration leverages the collective knowledge of a team. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual. Please describe the process you plan to use to conduct research, identify findings, and develop the Comprehensive Project due in Unit 5 and present a brief outline indicating how you intend to organize the project deliverable. Please review the process and outlines of other students, providing objective feedback that will help strengthen the effectiveness of their efforts and the quality of the finished product.

• Objectives:
  • Achieve the ability to present the findings of marketing strategies via written and oral communication.
  • Appropriate use in integrating, extending, and applying a marketing strategy and knowledge skills in a live business context.
  • Execute mastery of customer analysis, competitor analysis, branding, marketing communication, channel designs, pricing strategies, and the whole marketing environment.