Concepts of informational, utilitarian, and value-expressive influences
Concepts of informational, utilitarian, and value-expressive influences
Concepts of informational, utilitarian, and value-expressive influences of reference group to the following settings:
- Social networking
- College choice
- Deciding who to date
- Buying a product/service
Discuss the nature of reference group influence in each of the above 4 settings and argue how the concept of social power affects the above influence.