How Can Corporate Brands Be Globally Relevant While Locally Applicable?

How Can Corporate Brands Be Globally Relevant While Locally Applicable?

The video titled “How Can Corporate Brands Be Globally Relevant While Locally Applicable?” (4 min 32 s) located below. You may also view the video at http://youtu.be/6wDqOA1KIX0. Using the information from this video and any other resources from this course, recommend two (2) ideas that any U.S. company could use to provide a local experience for its product to a foreign culture.