AIDA model – Awareness, Interest, Desire, Action
AIDA model – Awareness, Interest, Desire, Action
Requirements:
- An original response that specifically addresses the topic/assignment, superbly incorporates and applies material learned, application of at least 3 chapter concepts (indicated with underline), critical thinking, evidence of understanding (7 points possible)
- Professionalism, grammar and inclusion of all components (2 points)
- 2 APA references (1 point)
- 2 pages
Information:
- AIDA model – Awareness, Interest, Desire, Action
- 4E – Excitement, Education, Experience, Engagement
- Access the NYT article, “What do consumers want? Look at their selfies.” Read the short article
and the answer the following questions. Access it http://www.nytimes.com/2016/05/08/business/media/what-do-consumers-want-look-at-their-selfies.html?_r=1
Homework:
- How do you think the consumer AIDA model could be impacted by this type of promotion or one like it?
- Evaluate Pay Your Selfie at (http://www.payyourselfie.com/) using the 4E Framework. (They are re-launching, but you will get a good idea of what they do by what’s on the site now.)
- Would you use an app/platform like this? Why or why not?