The Strategic Manager – external (macro and competitive) context of Asos.com

The Strategic Manager – external (macro and competitive) context of Asos.com

1. Use of Module Concepts LO1: Critically apply strategic management conceptual understanding and insight.
CORRECT USE OF TERMS SUCH AS MEGATRENDS, INFLEXION POINTS, WEAK SIGNALS; BLUE OCEAN, AND COMPETITIVE SPACE
2. Critical Analysis LO2 undertake holistic and in-depth critical analysis through the application of relevant strategy tools, models & concepts
CORRECT USE OF MACRO & MICRO ANALYSIS CONCEPTS; INDUSTRY LIFE CYCLE STAGE CORRECTLY IDENTIFIED; SCENARIO ANALYSIS.
3. Structured Argument
LO3: Synthesise analytical evidence using logical reasoning to enable the formulation and presentation of clear, well-structured and balanced arguments and options in relation to real life organisational situations
SENSIBLE OPPORTUNITIES & THREATS ARE IDENTIFIED WHICH ARE CLEARLY RELATED TO THE EVIDENCE ABOVE.
Macro
Analysing the PESTEL factors that affect Asos.com and its environment, these are the key ones:
? EU Referendum is a political factor which could affect the environment in terms of tariff costs and international competitiveness. Sudden change in political and economic environment can become an inflexion point.
? You MUST write about (the opportunity with Brexit) in the Scenario Analysis.
? THERE WERE FOUR MORE PROVIDED AND THE STUDENT INDICATED WHICH PESTEL FACTOR AND WHETHER THE ITEM WAS INFLEXION POINT, MEGATREND OR WEAK SIGNAL
Micro
There are external factors affecting the retail industry. Analysing the Porter�s Five Forces model for M&S and industry life cycle, these are the key drivers of change:
? FOUR WERE PROVIDED WITH REFERENCE TO THE AMOUNT OF COMPETITIVE RIVALRY.