Marketing Management

Marketing Management

You have been appointed as a Marketing Consultant. In this role you are required to prepare a three-year marketing plan for One Fine Stay in the UK market
Task 1. You are required to produce a summary of an environmental appraisal analysis for the company, One Fine Stay in the U.K. market. – LO1 (20% weighting).
Task 2. Identify two new target markets appropriate to the company, One Fine Stay in the U.K. market. This must include full justification of the target markets, customer profiling and positioning – LO2 (35% weighting).
Task 3.Develop differentiated marketing mixes for each target market identified in part 2 (above). This must include marketing objectives and control sections for each mix. All recommendations must be fully justified – LO2, LO3 (45% weighting)