Mary Kay Cosmetics; Asian Market Entry

1a) What are some of the (managerial, organizational, and marketing) problems that Mary Kay Cosmetics (MKC) is facing as it internationalizes?
1b) How would you recommend that it address these?
3a) What should MKC do to develop an international expansion strategy?
3b) What are the criteria that you would propose to it to use to prioritize foreign market opportunities?