Strengths and weaknesses of communication tools

Strengths and weaknesses of communication tools

Part 1

Company: Hotels.com

For this week’s paper each person will be responsible for 613-875 words of the paper. We need to chose at least five marketing communication options in advertising, personal selling, public relations, and promotion that you believe can be effectively used to promote the product or service. For each communication tool we need to: evaluate the strengths and weaknesses of each communication tool & justify our choices based on the target market, the competition, and our desired positioning.

Part 2

Write a 1,050-word paper in which you complete the following.

Choose two companies you may have an interest in working for, or whose products you are loyal to.

Discuss how the companies use integrated marketing communications to deliver their positioning strategies.

• What are the company’s products or services?
• What is each company’s competitive advantage and positioning strategy?
• What marketing communication tools does each company use?
• How effective are these tools at helping the companies achieve their positioning strategy?