Core Market Offerings and Defining the Product

Core Market Offerings and Defining the Product

• From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. Next, suggest the next two (2) steps that you believe Tropicana should take in its branding strategy in order to counteract the initial negative response to the new product packaging. Provide a rationale for your response and do not duplicate your classmates’ responses.
• * From the scenario, prioritize the attributes of Golds Reling’s brand from the brand map presented in the scenario according to the attributes that you believe would be most important to the new tablet’s target market. Provide support for your response

Q2

“Are You Sitting on a Million Dollar Idea?” Watch the video below and then respond to the questions that follow:

https://www.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/24290031/entry_id/1_dzb4g1im/embed/iframe?&flashvars[streamerType]=auto

Think about products that you would love to see revamped to meet your needs or a new product that has not yet been created.

• Create a video showing the product that you would like to see revamped. Describe the changes you would like to see.
• Suggest who the target market is for your new creation.