New-Product Development and Product Life-Cycle Strategies

New-Product Development and Product Life-Cycle Strategies

In the discussion we will touch upon product, price, and promotion for the launch of new product and the PDLC.  Please remember the to provide the reasoning for your responses!  I like the background and theory you are all providing but I am most interested in your thoughts.  We will also look at the launch of a new smart phone and how you would brand the product.  What are the advantages and how would you “sell” the consumer on them?

Here is a great exercise to have some fun with when it comes to PDLC – http://forio.com/simulation/pdasim/pdasim.htm

In the Instructor Insights section I posted four YouTube videos:

Intro to Marketing: New-Product Development and Product Life-Cycle Strategies

https://www.youtube.com/watch?v=brwIKKfvuX0

Understanding the product lifecycle

https://www.youtube.com/watch?v=HquDgTWRA5I

Product Life Cycles Development, Design and Beyond Free Principles of Marketing Video

https://www.youtube.com/watch?v=3s3aBhH0fAE

Product Life Cycle and Marketing Strategies

https://www.youtube.com/watch?v=cWERs3qHvIo

Watch from about the 12 minute mark to about the 22 minute mark

PART 2 Please generate an answer for the discussion that I will provide via massage (this discussion is from a only student that I have to reply back no less than 250 words) Please focus on something good of the discussion and add aditional infomation)(ORIGINAL WORK, NO PLAGIARISM, 1 REFERENCE)